Business Plan for a Fruit Juice Stand Dissertation

Business Plan for a Fruit Juice Stand - Dissertation Example The plan integrates the mission, vision, aim and objectives, including research methods, market analysis, and so on. Primary and secondary researches were conducted. Primary research involved interviews to 50 respondents at Westfield Stratford shopping centre. The respondents were mostly female, aged 20 to 35 years old, who frequently spend their leisure time in the mall. Secondary research on marketing strategy, marketing mix, marketing analysis, marketing programme and the 7Ps, a 2-year forecast of the business and an analysis of future events that might happen during implementation and actual operation of the business were discussed and integrated into this business plan to provide a clear picture of the business. Questions ranged from the respondents’ likeness of the fruit juice and smoothies to their daily intake of soft drinks and packed carbonated drinks. It was astonishing to know that the students and youths have been taking soft drinks and packed carbonated drinks and that fruit juice has not been too popular to them. However, there was a sign of hope when the question mentioned of a possibility of a fruit juice and smoothies contained in beautiful glasses, in which the respondents positively answered that they would prefer fruit juice and smoothies if these are readily available in stores inside the mall. The respondents replied that they wanted to take fruit juice as a substitute of soft drinks as they have heard of its health benefits. They were also asking for the price since the reason why they were taking soft drinks was due to the low price. Convenience was also one of the reasons for their preference of bottled and packed carbonated drinks.

Hookah Assignment Example | Topics and Well Written Essays - 250 words

Hookah - Assignment Example Thus, it has developed a positive perception on people. The spread of hookah smoking is because of the perception of the society. Most people forget that it has a relation with cigarettes. The society chose to associate it with being greatness. the youths find it fun smoking the drug. However, because of ignorance, the society has accepted it. Other drugs have a negative perception because the side effects are eminent. there is a raised awareness on the effects of being under the influence of cigarettes. In addition, the difference in methods of consuming hookah and cigarettes, makes it difficult for one to establish a direct relationship (Nauert). The structure of consuming hookah tends to make the user think that it is purified. This positive perception contributes to spread of diseases in the society. It will create a health hazard . It will be only after people start suffering severely that the perception on hookah smoking would change. The youth perception is to blame for the increasing use of